YOU ASKED
Good Questions
Everything we hear at tastings, in DMs, and from curious friends. Still have one? hello@subracoffee.com — we actually respond.
BRAND
Why the name Subra?
Dhruv, the founder, drew inspiration from his family surname. Subra stems from Subramanian, his family name. He wanted to honor his and our coffee’s South Indian roots.
COFFEE
What is South Indian Filter Coffee
A brewing method producing a strong, smooth concentrate called decoction — mixed with hot milk and poured between a tumbler and dabara to cool and froth it. Generations of South Indian households have started their mornings this way. Ranked #2 coffee in the world. You'll understand after one sip.
COFFEE
How is it different from an espresso or latte?
Espresso is fast and sharp. Filter coffee is slower, deeper, richer with milk. The pouring ritual matters — it's part of the experience. And unlike a latte, there's no wrong way to drink it. Oat milk, cold, double strength — Dhruv has it different every time. That's the point.
INGREDIENTS
Wait - is there chicory in this?
Traditional South Indian filter coffee blends do include chicory — it gives it that distinctive deep, slightly earthy richness. Think sourdough starter: part of the character, not a shortcut. Subra's exact blend details drop at launch.
COMMUNITY
I am not familiar with the culture, can I buy and drink it like I would any ground?
Absolutely! The culture is a gift and we love to share it. You can make our coffee with any tool you already use at home - no special instructions. But, if you’d like to learn the traditional way to make it and introduce it into your home, we’d be more than happy to share that with you!
BUYING
Can I buy it right now?
Not yet — but soon. Join the waitlist and you'll get first access to events, samples, and the first batch to pickup.
BUYING
Do you sell directly to coffee shops and stores?
Yes! If you are looking to purchase our beans, please fill out our contact form to inquire about our wholesale prices. We typically respond within 24 hours.